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MAKING EVERY BRAND

A LOCAL REFERENCE

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ABOUT US

WELCOME
TO SOMADIS

At SOMADIS, we believe in the power of brands.

We believe that every brand has a unique story to tell and invaluable value to offer.
That's why we don't just distribute products; we co-build brands with our customers and suppliers.

Together, we work to promote strong brands, brands that inspire and last.

SOCIÉTÉ MALGACHE DE DISTRIBUTION

FOR BRAND DEVELOPMENT

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THE STORY OF A PIONEER

Les débuts d'un pionnier

The Beginnings of a Pioneer

  • Launched in Madagascar in 1990
  • Somadis was then part of the first historical group G.M.M (Grands Magasins de Madagascar) operating in the country's retail sector

Growing Development

Our expertise is reinforced by the distribution of a growing number of brands that have gone from being little-known to local benchmarks.

The Journey Continues

  • A close-knit team that now exceeds 100 employees.
  • Recognized expertise in brand development, promotion, and visibility in the local market.
  • Continued revenue growth.
  • Complete territorial coverage.

OUR STRENGHTS

A RECOGNIZED
EXPERTISE

Expertise

  • A long-standing local experience, thanks to a dedicated team
  • Deep knowledge of markets, modern and traditional trade channels

Strategy

  • High-quality counselling and support for clients and suppliers
  • Focused attention on each brand, always based on a clear development strategy

Network

  • A multi-channel distribution network based on long-established, high-performance partners
  • Rigorous logistical expertise, adhering to food storage and fresh product standards

Deployment

  • Highly optimized “go-to-market” plans through channel and distribution network, ensuring proximity to target consumers.
  • A sales team present throughout Madagascar

Marketing

  • We rely on a structured and pragmatic approach, from market analysis to strategy development and deployment.
  • We bring brands to life through effective communication, engaging field actions, and appreciated in-store activations.

A DAILY PRESENCE

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BRAND
 TESTIMONIALS

BIC

"I’ve had the pleasure of working with SOMADIS for several years, and they’ve consistently impressed us with their professionalism and expertise. As the distributor of BIC products for over a decade, SOMADIS has played a crucial role in growing our market share. Their deep understanding of the market, coupled with their passion for delivering results, has been invaluable. The team is highly experienced and consistently demonstrates a strong commitment to excellence. Overall, SOMADIS has been a fantastic partner, and we couldn’t be more pleased with their outstanding work."

MARS

“Somadis has been much more than a partner for the Bel group. Somadis has successfully built and developed our brands, integrating them into the consumption habits of Malagasy households. Their local expertise has led us to adopt a co-managed local strategy focused on promoting growth. Their dynamic teams are constantly looking for solutions to expand our activities while adapting to the context and current events of Madagascar.”

BEL

satisfaction and gratitude to Somadis and its teams in Madagascar. Our collaboration, which has been ongoing since 2010, is a real success story. Thanks to their unwavering commitment, impeccable professionalism, and the enthusiasm they demonstrate daily, we have been able to overcome many challenges together and achieve remarkable results. I am confident that this positive momentum will continue to yield positive outcomes in our future projects. Well done and thank you to the entire Somadis team for your exceptional work!"

AIBC

"As the person in charge of Orobrands working with Somadis, I would like to share the wonderful experience we’ve had with this partner since 2017. We chose Somadis to distribute our products because communication has always been very smooth and effortless between us. Moreover, Somadis is a highly professional organization with in-depth knowledge of local market and strong expertise in the 'marketing mix.' We were particularly drawn to their comprehensive strategy, which ensures optimal product introduction – combining distribution across all sales channels with an effective communication plan. The teams have consistently strived for better results, leading to significant sales growth despite the challenging economic context. We sincerely thank Somadis for all their efforts and hope that this valuable partnership continues to thrive and collaboration lasts and continues to bear fruit!"

LE MOT
DE LA DIRECTION

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NOTRE EQUIPE

YOUR CONTACTS

Our team, expert and committed, takes on all challenges with ethics and professionalism. Thanks to a human-sized organization and a short decision-making chain, we remain responsive and flexible to guarantee the success of the brands we represent.

DINA XXX

Deputy Chief Executive Officer

SAHOLY XXX

Chief Financial and Human Resources Officer

MARIETTE XXX

Sales Administrator

IRENE XXX

Administrative and Financial Manager

DINA XXX

Directrice générale adjointe

DINA XXX

Directrice générale adjointe

DINA XXX

Directrice générale adjointe

DINA XXX

Directrice générale adjointe

LET'S WORK TOGETHER

OUR VALUES

AND COMMITMENTS

We work closely with everyone, attentively listening to the specific needs and expectations of each, as no brand and no distribution point is the same.

Our CSR commitment is directly reflected in our governance (gender equality, ethics, legal and regulatory compliance) and the well-being of our teams.

At the societal level, we engage with our brands to develop solidarity actions (reforestation, rehabilitation, donations…) for local communities, especially schools.

We are proud to contribute to the development and dynamism of Malagasy commercial life by enabling everyone to access beautiful brands, quality products, and daily joy!

ANY QUESTIONS ?

CONTACT US




    34 rue Radama 1er, Antananarivo
    contact@somadis.mg
    +261 20 22 234 12

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